[et_pb_section fb_built=»1″ custom_padding_last_edited=»on|desktop» _builder_version=»4.16.1″ use_background_color_gradient=»on» background_color_gradient_stops=»rgba(255,255,255,0.39) 38%|rgba(0,117,214,0.74) 90%» background_color_gradient_overlays_image=»on» background_color_gradient_start=»rgba(255,255,255,0.39)» background_color_gradient_start_position=»38%» background_color_gradient_end=»rgba(0,117,214,0.74)» background_color_gradient_end_position=»90%» background_image=»https://res.cloudinary.com/grupo-ptm/image/upload/v1648809076/PTM/medical05_dwn8eo.webp» custom_padding=»145px||145px||true|false» custom_padding_tablet=»50px||50px||true|false» custom_padding_phone=»10px||20px||false|false» global_colors_info=»{}»][et_pb_row column_structure=»3_5,2_5″ _builder_version=»4.16″ global_colors_info=»{}»][et_pb_column type=»3_5″ _builder_version=»4.16″ global_colors_info=»{}»][et_pb_text _builder_version=»4.16″ _module_preset=»default» text_text_color=»#FFFFFF» header_font=»||on||||||» header_text_color=»#FFFFFF» header_font_size=»73px» custom_margin=»||-2px|||» custom_margin_tablet=»||-2px|||» custom_margin_phone=»2px||-2px||false|false» custom_margin_last_edited=»on|phone» custom_padding=»||19px|||» header_font_size_tablet=»51px» header_font_size_phone=»33px» header_font_size_last_edited=»on|phone» text_text_shadow_style=»preset2″ text_text_shadow_horizontal_length=»0.16em» text_text_shadow_blur_strength=»0.39em» global_colors_info=»{}»]
¡VAMOS JUNTOS!
[/et_pb_text][et_pb_text _builder_version=»4.16″ text_font=»|300|||||||» text_text_color=»#FFFFFF» text_font_size=»25px» text_letter_spacing=»1px» max_width_tablet=»» max_width_phone=»200px» max_width_last_edited=»on|phone» custom_margin=»||21px|||» custom_margin_tablet=»||21px|||» custom_margin_phone=»-6px|||4px|false|false» custom_margin_last_edited=»on|phone» custom_padding=»28px||||false|false» text_font_size_tablet=»22px» text_font_size_phone=»» text_font_size_last_edited=»on|tablet» text_text_shadow_style=»preset2″ global_colors_info=»{}»]ESTRATEGIA DE VENTAS 2022
[/et_pb_text][/et_pb_column][et_pb_column type=»2_5″ _builder_version=»4.16″ global_colors_info=»{}»][et_pb_image src=»https://res.cloudinary.com/grupo-ptm/image/upload/v1648809133/PTM/medsi-logo-blanco_wbzcx6.webp» title_text=»medsi logo blanco» align=»center» show_bottom_space_tablet=»» show_bottom_space_phone=»» show_bottom_space_last_edited=»on|phone» _builder_version=»4.16.1″ _module_preset=»default» custom_margin=»|||-23px|false|false» global_colors_info=»{}»][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=»1″ _builder_version=»4.16″ background_color=»#F0F1F4″ custom_padding=»0px||1px||false|false» global_colors_info=»{}»][et_pb_row column_structure=»1_4,1_4,1_4,1_4″ use_custom_gutter=»on» gutter_width=»2″ _builder_version=»4.16″ overflow-x=»visible» overflow-y=»visible» custom_padding=»0px||0px|||» custom_css_main_element=»overflow: visible!important;» global_colors_info=»{}»][et_pb_column type=»1_4″ _builder_version=»4.16″ global_colors_info=»{}»][et_pb_text module_class=»rp_important_year» _builder_version=»4.16″ text_text_color=»#ffffff» text_font_size=»25px» background_enable_color=»off» positioning=»relative» z_index=»16″ text_orientation=»center» width=»120px» max_width_tablet=»45%» max_width_phone=»40%» max_width_last_edited=»on|tablet» module_alignment=»center» height=»120px» custom_margin=»-55px||0px||false|false» custom_margin_tablet=»» custom_margin_phone=»||10px||false|false» custom_margin_last_edited=»on|phone» custom_padding=»0px|||||» custom_css_main_element=»display: flex;||align-items: center;||justify-content: center;» border_radii=»on|50%|50%|50%|50%» border_width_all=»9px» border_color_all=»#F0F1F4″ global_colors_info=»{}»]Febrero
[/et_pb_text][et_pb_text _builder_version=»4.16″ header_3_text_align=»center» header_3_line_height=»1.5em» custom_margin=»||6px|||» header_3_font_size_tablet=»» header_3_font_size_phone=»18px» header_3_font_size_last_edited=»on|phone» global_colors_info=»{}»]
Campaña
promocional
[/et_pb_text][et_pb_text _builder_version=»4.16″ text_orientation=»center» global_colors_info=»{}»]Gracias a nuestra amplia experiencia en marketing digital diseñaremos una campaña de Google Ads para llegar a clientes potenciales de HIS y EMR
[/et_pb_text][/et_pb_column][et_pb_column type=»1_4″ _builder_version=»4.16″ global_colors_info=»{}»][et_pb_text module_class=»rp_important_year» _builder_version=»4.16″ text_text_color=»#ffffff» text_font_size=»25px» background_enable_color=»off» text_orientation=»center» width=»120px» max_width_tablet=»45%» max_width_phone=»40%» max_width_last_edited=»on|phone» module_alignment=»center» height=»120px» custom_margin=»-55px||0px||false|false» custom_margin_tablet=»» custom_margin_phone=»0px||10px||false|false» custom_margin_last_edited=»on|phone» custom_padding=»0px|||||» custom_css_main_element=»display: flex;||align-items: center;||justify-content: center;» border_radii=»on|50%|50%|50%|50%» border_width_all=»9px» border_color_all=»#F0F1F4″ global_colors_info=»{}»]Marzo
[/et_pb_text][et_pb_text _builder_version=»4.16″ header_3_text_align=»center» header_3_line_height=»1.5em» custom_margin=»||6px|||» header_3_font_size_tablet=»» header_3_font_size_phone=»18px» header_3_font_size_last_edited=»on|phone» global_colors_info=»{}»]
Rollout
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Lanzaremos la campaña acompañada de acciones de venta adicionales*
[/et_pb_text][/et_pb_column][et_pb_column type=»1_4″ _builder_version=»4.16″ global_colors_info=»{}»][et_pb_text module_class=»rp_important_year» _builder_version=»4.16″ text_text_color=»#ffffff» text_font_size=»25px» background_enable_color=»off» text_orientation=»center» width=»120px» max_width_tablet=»45%» max_width_phone=»40%» max_width_last_edited=»on|phone» module_alignment=»center» height=»120px» custom_margin=»-55px||0px||false|false» custom_margin_tablet=»0px||||false|false» custom_margin_phone=»||10px||false|false» custom_margin_last_edited=»on|phone» custom_padding=»0px|||||» custom_css_main_element=»display: flex;||align-items: center;||justify-content: center;» border_radii=»on|50%|50%|50%|50%» border_width_all=»9px» border_color_all=»#F0F1F4″ global_colors_info=»{}»]Abril
[/et_pb_text][et_pb_text _builder_version=»4.16″ header_3_text_align=»center» header_3_line_height=»1.5em» custom_margin=»||6px|||» header_3_font_size_tablet=»» header_3_font_size_phone=»18px» header_3_font_size_last_edited=»on|phone» global_colors_info=»{}»]
Funnel
y leads
[/et_pb_text][et_pb_text _builder_version=»4.16″ text_orientation=»center» global_colors_info=»{}»]Haremos el «funneling» para generar «leads» de los diferentes productos MedSi
[/et_pb_text][/et_pb_column][et_pb_column type=»1_4″ _builder_version=»4.16″ global_colors_info=»{}»][et_pb_text module_class=»rp_important_year» _builder_version=»4.16″ text_text_color=»#ffffff» text_font_size=»25px» background_enable_color=»off» text_orientation=»center» width=»120px» max_width_tablet=»45%» max_width_phone=»40%» max_width_last_edited=»on|phone» module_alignment=»center» height=»120px» custom_margin=»-55px||0px||false|false» custom_margin_tablet=»0px||||false|false» custom_margin_phone=»||10px||false|false» custom_margin_last_edited=»on|phone» custom_padding=»0px|||||» custom_css_main_element=»display: flex;||align-items: center;||justify-content: center;» border_radii=»on|50%|50%|50%|50%» border_width_all=»9px» border_color_all=»#F0F1F4″ global_colors_info=»{}»]Mayo…
[/et_pb_text][et_pb_text _builder_version=»4.16″ header_3_text_align=»center» header_3_line_height=»1.5em» custom_margin=»||6px|||» header_3_font_size_tablet=»» header_3_font_size_phone=»18px» header_3_font_size_last_edited=»on|phone» global_colors_info=»{}»]
Demos y
propuestas
[/et_pb_text][et_pb_text _builder_version=»4.16″ text_orientation=»center» global_colors_info=»{}»]Iniciaremos con la fase de demostraciones y propuestas comerciales
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=»1″ custom_padding_last_edited=»on|tablet» admin_label=»Software como servicio» _builder_version=»4.16″ background_color=»#F0F1F4″ custom_padding=»20px||2px|||» custom_padding_tablet=»50px||20px||false|false» custom_padding_phone=»||20px||false|false» locked=»off» global_colors_info=»{}»][et_pb_row _builder_version=»4.16″ custom_padding=»0px||34px|||» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ global_colors_info=»{}»][et_pb_image src=»https://res.cloudinary.com/grupo-ptm/image/upload/v1648809005/PTM/ecg_icon_hyclww.webp» align=»center» align_tablet=»center» align_phone=»» align_last_edited=»on|tablet» module_class=»ecg_icon» _builder_version=»4.16.1″ width=»80px» width_tablet=»» width_phone=»50px» width_last_edited=»on|phone» custom_margin_tablet=»40px||||false|false» custom_margin_phone=»25px||||false|false» custom_margin_last_edited=»on|tablet» global_colors_info=»{}»][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=»1_2,1_2″ _builder_version=»4.16″ custom_padding=»0px||12px|||» global_colors_info=»{}»][et_pb_column type=»1_2″ _builder_version=»4.16″ global_colors_info=»{}»][et_pb_text _builder_version=»4.16″ header_2_font=»||||||||» header_2_text_align=»left» header_2_font_size=»30px» custom_margin=»||18px|||» custom_padding=»16px||0px|||» header_2_text_align_tablet=»center» header_2_text_align_phone=»» header_2_text_align_last_edited=»on|tablet» header_2_font_size_tablet=»» header_2_font_size_phone=»22px» header_2_font_size_last_edited=»on|phone» header_2_line_height_tablet=»» header_2_line_height_phone=»1.3em» header_2_line_height_last_edited=»on|phone» global_colors_info=»{}»]
La campaña promocional
[/et_pb_text][et_pb_text _builder_version=»4.16″ text_font=»||||||||» text_font_size=»16px» text_line_height=»1.8em» max_width=»700px» module_alignment=»center» text_font_size_tablet=»» text_font_size_phone=»15px» text_font_size_last_edited=»on|phone» text_orientation_tablet=»center» text_orientation_phone=»» text_orientation_last_edited=»on|tablet» locked=»off» global_colors_info=»{}»]
Utilizaremos toda nuestra experiencia en marketing digital para diseñar una campaña de Google Ads con duración de 6 meses, que logre captar a todo interesado en HIS y EMR en el territorio nacional y con la cual buscamos los siguientes objetivos:
[/et_pb_text][et_pb_text _builder_version=»4.16″ text_font=»||||||||» text_font_size=»16px» text_line_height=»1.8em» max_width=»700px» module_alignment=»center» text_font_size_tablet=»» text_font_size_phone=»15px» text_font_size_last_edited=»on|phone» text_orientation_tablet=»center» text_orientation_phone=»» text_orientation_last_edited=»on|tablet» locked=»off» global_colors_info=»{}»]
◎ 48,000 impactos (impresiones) posibles
◎ 6.4% CTR = 518 clics en anuncio
◎ 50 leads potenciales
◎ 25 propuestas comerciales
◎ 5 cierres
[/et_pb_text][/et_pb_column][et_pb_column type=»1_2″ _builder_version=»4.16″ global_colors_info=»{}»][et_pb_image src=»https://res.cloudinary.com/grupo-ptm/image/upload/v1648809016/PTM/funnel_cm6f18.webp» title_text=»funnel» _builder_version=»4.16.1″ border_radii=»on|10px|10px|10px|10px» box_shadow_style=»preset1″ box_shadow_blur=»74px» box_shadow_color=»rgba(0,0,0,0.1)» global_colors_info=»{}»][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=»1″ _builder_version=»4.16″ _module_preset=»default» background_color=»#f0f1f4″ custom_padding=»2px||31px|||» global_colors_info=»{}»][et_pb_row _builder_version=»4.16″ _module_preset=»default» module_alignment=»center» custom_padding=»||0px|||» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_image src=»https://res.cloudinary.com/grupo-ptm/image/upload/v1648809005/PTM/ecg_icon_hyclww.webp» align=»center» align_tablet=»center» align_phone=»» align_last_edited=»on|tablet» module_class=»ecg_icon» _builder_version=»4.16.1″ width=»80px» width_tablet=»» width_phone=»50px» width_last_edited=»on|phone» locked=»off» global_colors_info=»{}»][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=»1_2,1_2″ _builder_version=»4.16″ _module_preset=»default» module_alignment=»center» custom_padding=»||0px|||» global_colors_info=»{}»][et_pb_column type=»1_2″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_text _builder_version=»4.16″ header_2_font=»||||||||» header_2_text_align=»left» header_2_font_size=»30px» module_alignment=»center» custom_margin=»||18px|||» header_2_text_align_tablet=»center» header_2_text_align_phone=»» header_2_text_align_last_edited=»on|tablet» header_2_font_size_tablet=»» header_2_font_size_phone=»22px» header_2_font_size_last_edited=»on|phone» header_2_line_height_tablet=»» header_2_line_height_phone=»1.4em» header_2_line_height_last_edited=»on|phone» locked=»off» global_colors_info=»{}»]
Testimoniales de clientes
[/et_pb_text][et_pb_text _builder_version=»4.16″ text_font_size=»16px» text_line_height=»1.6em» max_width=»600px» module_alignment=»center» custom_margin=»||50px|||» custom_margin_tablet=»||25px||false|false» custom_margin_phone=»» custom_margin_last_edited=»on|tablet» text_font_size_tablet=»» text_font_size_phone=»» text_font_size_last_edited=»on|tablet» text_orientation_tablet=»center» text_orientation_phone=»» text_orientation_last_edited=»on|tablet» locked=»off» global_colors_info=»{}»]
Para apoyar la campaña hemos credo una serie de testimoniales de gran calidad visual y, sobre todo, con los testimonios de distintos clientes reales de Grupo PTM y MedSi.
[/et_pb_text][et_pb_text _builder_version=»4.16″ text_font_size=»16px» text_line_height=»1.6em» max_width=»600px» module_alignment=»center» custom_margin=»||50px|||» custom_margin_tablet=»||25px||false|false» custom_margin_phone=»» custom_margin_last_edited=»on|tablet» text_font_size_tablet=»» text_font_size_phone=»» text_font_size_last_edited=»on|tablet» text_orientation_tablet=»center» text_orientation_phone=»» text_orientation_last_edited=»on|tablet» locked=»off» global_colors_info=»{}»]
La porpuesta es brandearlos tanto para Grupo PTM como para TechSystems, de modo que cada uno pueda usarlos en sus comunicados de ventas.
[/et_pb_text][/et_pb_column][et_pb_column type=»1_2″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_code _builder_version=»4.16″ _module_preset=»default» box_shadow_style=»preset3″ global_colors_info=»{}»]
[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=»4.16″ _module_preset=»default» module_alignment=»center» custom_padding=»45px||13px|||» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_image src=»https://res.cloudinary.com/grupo-ptm/image/upload/v1648809005/PTM/ecg_icon_hyclww.webp» align=»center» align_tablet=»center» align_phone=»» align_last_edited=»on|tablet» module_class=»ecg_icon» _builder_version=»4.16.1″ width=»80px» width_tablet=»» width_phone=»50px» width_last_edited=»on|phone» locked=»off» global_colors_info=»{}»][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=»1_2,1_2″ _builder_version=»4.16″ _module_preset=»default» module_alignment=»center» custom_padding=»||0px|||» global_colors_info=»{}»][et_pb_column type=»1_2″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_text _builder_version=»4.16″ header_2_font=»||||||||» header_2_text_align=»left» header_2_font_size=»30px» module_alignment=»center» custom_margin=»||18px|||» header_2_text_align_tablet=»center» header_2_text_align_phone=»» header_2_text_align_last_edited=»on|tablet» header_2_font_size_tablet=»» header_2_font_size_phone=»22px» header_2_font_size_last_edited=»on|phone» header_2_line_height_tablet=»» header_2_line_height_phone=»1.4em» header_2_line_height_last_edited=»on|phone» locked=»off» global_colors_info=»{}»]
* Acciones de venta adicionales
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A la par de la campaña de Google Ads, Grupo PTM lanzará su programa de recomendaciones. Este programa va dirigido a nuestros clientes actuales y ofrece recompensas por recomendarnos con nuevos clientes potenciales.
Dentro del programa de recomendaciones están contemplados los productos MedSi.
[/et_pb_text][/et_pb_column][et_pb_column type=»1_2″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_image src=»https://res.cloudinary.com/grupo-ptm/image/upload/v1648809148/PTM/Programa_recomendaciones_ddnj9g.webp» title_text=»Programa recomendaciones» _builder_version=»4.16.1″ _module_preset=»default» box_shadow_style=»preset3″ global_colors_info=»{}»][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=»4.16″ _module_preset=»default» module_alignment=»center» custom_padding=»45px||13px|||» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_image src=»https://res.cloudinary.com/grupo-ptm/image/upload/v1648809005/PTM/ecg_icon_hyclww.webp» align=»center» align_tablet=»center» align_phone=»» align_last_edited=»on|tablet» module_class=»ecg_icon» _builder_version=»4.16.1″ width=»80px» width_tablet=»» width_phone=»50px» width_last_edited=»on|phone» locked=»off» global_colors_info=»{}»][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section]
